Shannon Hinderberger

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By Editorial Team

1 min read

Shannon Hinderberger is a Gen X content creator and founder of Hey Shannon Lee, a media brand dedicated to women over 50. She creates honest, relatable content around style, wellness, and everyday life in midlife. From building simple, wearable wardrobes to navigating body changes, skincare, and health, her goal is to make this stage of life feel less overwhelming and more empowering. Through her content, she helps women feel confident, capable, and like themselves again.

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She is also the host of Over 50 & Frank, a podcast centered on candid, unfiltered conversations about aging, style, and wellness. Shannon shares her content across Instagram, TikTok, Facebook, Pinterest, and her blog, creating a connected space where women can find support, inspiration, and practical guidance for this next chapter of life.